The Reef-World Foundation is a UK registered charity operating internationally to support governments and communities in sustainable consumption and production of coastal resources and marine life. Reef-World’s main project is Green Fins, implemented in partnership with UN Environment, which focuses on driving environmentally friendly SCUBA diving and snorkelling practices across the industry globally.
As part of the IYOR committee, Reef-World’s plans are underway to develop an awareness raising campaign to be released throughout the year alongside established partners and networks. The campaign will be based on the Green Fins network and guidelines.
IYOR Activities Plan
As International Coordinators of the Green Fins initiative, the Reef-World Foundation will create and coordinate the Green Fins IYOR 2018 Campaign. The social media campaign aims to make sustainable diving practices the social norm, by promoting pragmatic solutions to key local threats identified through years of work with the dive industry; and encouraging other stakeholders, like equipment manufacturers, to take action to reduce the pressures on coral reefs.
Four Action Points were selected upon biggest impact on the marine environment, by following these action points, campaign partners and followers will be contributing to the Sustainable Development Goals 14 (Life Below Water) and 12 (Sustainable Consumption and Production), from the global agenda to transform the world by 2030.
Dissemination and creation of new materials will be overseeing by Reef-World, the messages will be shared through various social media platforms, diving platforms (Divebooker, Deepblu, dive shows), lectures and articles.