BNP Paribas Foundation & the Association of Science-Technology Centers (ASTC)
Corals Matter is a new collaboration aiming to raise awareness about the value of, and threats to, coral reefs and what it will take to save them. It is a concentration of scientific information, images, videos of very high quality completely free and accessible online.
Within the frame of the third International Year of the Reef (IYOR) 2018, the Paribas Foundation and Association of Science-Technology Centers (ASTC) have decided to work together to create a unique experience for science centre and science museum visitors. Much like the International Year of the Reef, the aim is to raise maximum awareness about marine biodiversity protection and these ecosystems.
Visitors to participating science centres and science museums will be able to use their smartphones to scan QR codes on interactive posters, allowing them to access content such as 360° videos, pictures of bleached corals and healthy corals as well as interviews of experts on threats and individual or collective solutions to preserve biodiversity, and even links to scientific publications. All of this information is freely available on the Corals Matter website.
Corals Matter was launched to the general public on Monday the 15th of October and with 158 participants attending it’s safe to say it was a success.