Carpe Diem Maldives Pvt. Ltd. has initiated a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.
Crystal clear waters teeming with colour and marine life surround The Maldives, making it one of the most appealing and diverse coral reef destinations in the world. The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs.
Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – dive, date and depth – on each image.
Regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.
The digital campaign, which will run exclusively in The Maldives until December 31st, 2018, will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa Atoll. Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a 4-night stay in 2019 at the new resort Carpe Diem Beach Resort & Spa.
Carpe Diem Beach Resort & Spa is a 40-minute seaplane ride from Malé International Airport, or a 20-minute flight to Dharavandhoo Domestic Airport in Baa Atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating 2 adults and 2 children, or 3 adults, start from USD899 per villa, per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD450. The resort is already accepting bookings for stays from 1st June 2018 onwards, for more information visit www.carpediemmaldives.com